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ALQUDWAH ACADEMY's
Course Promotion for Instagram
Alqudwah Academy offers Islamic religious education across the communities in Singapore.
The institution recently launched new courses for their 4 schools of faiths - School of Fiqh, School of Hadith, School of Aqidah and School of Quran. With minimalism in mind, we ventured to experiment with elements to bring the academy's visions to life.
Final design:
With this design, users and students of the schools can easily identify which information/announcements are applicable to them without having to go through the feed for a long time. The colours were made to pop out against the background and on their Instagram so that contents are more reachable for the targets.
Strategy & Concept
Reframing a social media content requires various discovery and conception phases, detailed research, different user experience
solutions and countless scribbled wireframes. A first thought of minimalistic, straight forward approach made it definite.
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For example all basic elements (school, course, class details and prices) needed to inform relevant parties are quickly accessible within the first 3 seconds of discovery.
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