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SINGAPORE AVIATION ACADEMY's
course promotion (brochure)
The Future Airports series features some of the few globally available courses. Jointly developed with the National University of Singapore, the series was aimed at equipping participants with the competencies to diagnose and create outcomes as well as develop new mindset to enable continued growth into aviation future.
Initial design:
Concept & Strategy
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The initial design was fit for corporate but was quickly dismissed for its lack of futuristic elements.
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The geometric background was also too distracting and made texts hard to read.
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The layout was imbalanced, in the sense that one side was too pictorial and the other was text-heavy.
Edited Design:
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After colour research, we learnt that purple was the pantone of the 'future'. With this in mind, we re-created the brochure.
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Shades of purple were dispersed around the item and more 'futuristic' images were chosen, tinted with purple hues.
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However, the brochure appeared 'rigid' and stiffly framed hence, amendments were made to the final design before being printed and sent to international aviation professionals.
Final Design:
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