NATIONAL ENVIRONMENT AGENCY'S
Keep Singapore Clean (Corporate Video)
Keeping Singapore clean today is much easier compared to yesteryears. Yet, in 2016, 2/3 of fines issued by NEA were directed at Singaporeans caught littering. But how hard was it for our grandparents to keep Singapore clean? We interviewed the golden generations to tell us a story about how they struggled for a cleaner, greener living condition as an eye-opener for the youngsters today to be more environmentally-conscious.
Video Concept
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The video adopted super-imposed text style as it was growing in popularity.
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It also made reading statistics and information at a much faster rate because heavy contents have been broken down into bite size frames.
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Production Process
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Sourcing for older Singaporeans who endured a much difficult way to dispose their waste back in the days
- Got them to share their experiences to let younger audience know that they don't have many reasons why they shouldn't keep Singapore clean today.
- Visited the only kampung left in Singapore - Kampung Buangkok - to see the authentic living conditions where they have bins outside their gates for collectors to collect, unlike today's flat experience to dispose rubbish through chutes.
- Recorded ways how traditional ways of recycling were adopted to keep Singapore clean.
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The video earned special mentions during the pitch to NEA on November 2017.
Special thanks:
Siti Munirah (Production Assistant)
Nurezzafatin (Production Assistant)
Chong Wei Ting (Video Operator)
Sabrina Keith Faith (Camera Assistant)